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By joining SFP, you position yourself and your practice within a strong national brand. SFP provides you with the following brand-specific items:

  • Investment funds that are independently branded for our adviser base
  • Email addresses at the domain for you and your staff
  • Web presence at
  • Business cards that are professionally branded
  • Newsletters
  • Office signage assistance
  • The option to purchase SFP branded stationery, memorabilia and gifts for client events



Sense of Belonging of BelongingFrom administrative support to management guidance – we all journey together to support your practice., /SFP Banner Images/senseOfBelonging.jpg?RenditionID=2
Succession Planning PlanningOur Succession Planning is based on finding a suitable successor for the adviser’s business., /SFP Banner Images/successionPlanning.jpg?RenditionID=2
Branding by joining SFP, you position yourself and your practice within a strong national brand., /SFP Banner Images/Branding.jpg?RenditionID=2
Ease of Business of BusinessFrom compliance and PI cover to payrolls and technology – we make things easy for your convenience., /SFP Banner Images/easeOfBusiness.jpg?RenditionID=2
Independence holds a wide array of product provider agreements across multiple licence categories., /SFP Banner Images/Independence.jpg?RenditionID=2
Practice Development DevelopmentSFP advisers run their own practices and are encouraged to maximise the value of this business asset., /SFP Banner Images/practiceDevelopment.jpg?RenditionID=2


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