05 Aug 2026
Are ‘favourite products’ a trap?

Imagine going to a doctor who prescribed the exact same medication to every single patient, regardless of their illness, simply because they had a close relationship with the pharmaceutical company. You would likely walk out immediately. You expect your doctor to look at your unique symptoms and choose the best possible treatment from everything available on the market.

Your financial wellbeing deserves the exact same level of customisation and care.

Unfortunately, much of the financial world is built on "tied agency," where most brokers and advisors are incentivised to promote a specific company's limited suite of products, whether it perfectly fits your life or not.

It’s not to say that all favourite products are a trap, but if they’re chosen from a limited list of options, they could very well be a trap that reduces your security and doesn’t adequately cover your risk.

At Succession Financial Planning, this is one of the reasons we believe true independent choice is the non-negotiable cornerstone of good advice.

Because our advisors are not locked into a single provider, they can guide you across a significant array of more than 200 product provider agreements across life insurance, investments, retirement, short-term insurance, and healthcare.

We sit firmly on your side of the table.

Our job is to scan as much of the landscape as we can, and curate a fully independent solution that fits your exact needs, ensuring your plan serves your family, not a product provider.