
We'll help you create a financial legacy
Building lasting partnerships between clients and advisors.- Our Values
- What we do
- Our people
- Our clients
OUR VALUES
Our core values help drive our business
- Our Values
Respect for people
Acting with integrity
Leading with courage
Caring for one another

WHAT WE DO
Financial planning from start to end
At SFP, we believe that our clients deserve the peace of mind knowing that their financial affairs are in good standing by following the industry-recognised Six Steps of Financial Planning. We aid in creating a plan of action and coordinate the management of the plan to ensure that you achieve your future financial goals.
This includes:
- Risk planning
- Savings and retirement
- Estate planning
- Business assurance
- Investment planning
- Short-term insurance
- Medical aid cover
- Employee benefits
OUR PEOPLE
Meet the management team

Marius van der Merwe
Managing Director

Andre Krause
Head: Advice and Intermediary Services (Sales)

Mohammad Malik
Head of technology and Enablement/CIO

Peter Rhoda

Nadia Omar

Kekeletso Adel Rateronko

Marais Carstens

Janneke Gerber

St John Hatha

Carin de Robillard

Tessa Brennan

Dwayne de Waal

Annette Mertsch
OUR CLIENTS
Benefits of being an SFP client
When you become an SFP client, you benefit from more than the knowledge of a single professional – you harness the expertise of an entire team. SFP offers extensive financial services across multiple specialist fields and is licensed to provide clients with life insurance, investment planning, short-term insurance and medical cover.
- Clients
We make it easy
- Seamless but comprehensive services
- Easy execution
- Leading technologies and solutions
- Digital and paperless services
We know you
- Holistic financial planning
- Your financial situation
- Your life stage
- Your family situation
We value you
- Create wealth and security
- Reach your financial goals
- Achieve your aspirations
- Master your financial life
We protect you
in the event of:
- Death
- Disability
- Loss of income
- Illness
- Asset protection

Get advice
Interested in growing your wealth or supporting your clients' financial success? Leave your details and an expert from SFP will call you back to discuss how we can help you achieve your goals.