Join our team of advisors
Why partner with the SFP team?
As a financial advisor, you will benefit from partnering with the SFP team.
Empower advisors to scale their advice capacity and business operations.
Optimise practice value through effective, growth-focused support.
Help you grow your practice faster than you could alone.
Areas where we add value
- Our Business Divisions
In our Advice businesses, we want to facilitate lasting partnerships between clients and their financial advisors, to ensure that each client achieves financial freedom and wellness.
The Wealth value proposition is aimed at the advisor who believes in an integrated approach to financial planning, has an investment-focused business, and wants to grow.
SFP Short-term, a division of SFP, is a short-term focused channel within the largest choice insurance brokerage in South Africa.