24 May 2024
Focus on What You Can Control

How many times have you found yourself wrapped up in worrying about things that you can’t control? This common human experience can be particularly impactful when dealing with our finances, where it's easy to be swayed by market fluctuations and peer pressure.

At Succession Financial Planning, we aim to shift the focus from these uncontrollable elements to strategies that foster long-term perspectives and emotional resilience.

Inherently, investing involves uncertainty and risk, which can provoke a strong emotional response. Two of the most common emotional barriers are loss aversion and herd mentality.

Loss aversion, a term coined by psychologists, Daniel Kahneman and Amos Tversky, describes the tendency to prefer avoiding losses to acquiring equivalent gains. This fear can lead to overly conservative investment strategies or the inability to let go of losing assets. Similarly, herd mentality – the inclination to follow the crowd rather than making independent investment decisions – can often result in entering or exiting markets at suboptimal times.

Strategies for managing emotions

  • Develop a personal investment philosophy: Start by defining your long-term investment goals and how much risk you are willing to tolerate to achieve these goals. This personal investment philosophy will serve as your anchor, helping you stay the course during market volatility.

  • Embrace diversification: Diversification is more than a strategy; it's a philosophy of its own that helps mitigate risk and reduce the emotional stress associated with the performance of any single investment. By spreading your investments across different asset classes, you can buffer the disappointments and reinforce your portfolio against market fluctuations.

  • Systematic investing: Regular contributions to your investment portfolio, a strategy known as dollar-cost averaging, can help manage the anxiety associated with timing the market. By investing a fixed amount regularly, you buy fewer shares when prices are high and more when prices are low, potentially lowering the average cost per share over time.

  • Stay informed, not influenced: Keeping yourself informed about market trends and financial news is crucial, but it's equally important to stay true to your investment strategy. Don’t let short-term market movements sway your long-term investment decisions.

Remember… focus on what you can control. This includes setting up a diversified portfolio, making regular contributions, and revisiting your financial plan periodically to ensure it still aligns with your goals.

At Succession Financial Planning, we focus on creating a strategy that reflects your personal values and financial objectives, ensuring that each decision is both strategic and meaningful to help you create a financial legacy.

Investing is as much about managing your emotions as it is about managing your money. Understanding the common fears and biases that can influence decision-making and adopting strategies to mitigate these emotional responses can enhance your ability to maintain a long-term perspective.

Our skilled and qualified financial advisers are committed to guiding you through the highs and lows of investing, helping you focus on the elements within your control, and ultimately helping you achieve your financial aspirations.

Remember, the path to financial security is a marathon, not a sprint, and every step taken with calm awareness and tempered deliberation brings you closer to your goals.