When we look back, it’s rarely the shiny wrapping paper or the “perfect” gift that lingers. It’s the slow conversations over coffee, the inside jokes, the belly laughs, the quiet company of someone who really sees us.

Presence is more powerful than presents.

Regardless of how overt or subtle the pressure is to spend on a gift, the truth is, your attention is the most generous gift you can give. Your presence tells someone: I’m here with you. I value you. I’m listening.

With all of our distractions and endless to-do lists, choosing to be truly present is a radical act. It requires intention. It asks us to slow down, put our phones away, and meet each other eye to eye.

Whether it’s with family, clients, or your own inner circle, consider how you can give more of you. A handwritten note. A phone call. A shared meal. A walk without an agenda or schedule.

Because the memories that last aren’t always bought.