Most of us carry money stories that were written long before we opened a bank account.

At SFP, we believe financial planning starts with self-awareness. We help families turn unconscious habits into intentional strategies, and guide you in creating a legacy that’s not just about wealth, but about wisdom.

Whether your parents whispered about bills behind closed doors, or taught you to spend with confidence, your childhood shaped your financial instincts. If money was a source of stress, you might still flinch at opening your bank app. If it was a source of pride, you may tie your self-worth to your net worth. These aren’t just patterns, they’re legacies.

When you’re building your own family’s financial life, understanding the past is key to shaping a healthier future. The goal isn’t to blame, but to become aware.

What did your family teach you (intentionally or not) about earning, saving, spending, and giving?

These reflections can be powerful conversation starters with your own partner or children. You don’t have to have it all figured out, but sharing stories can help break generational cycles of silence or secrecy.

Want to shift the narrative? We’re here to talk.